PBBRA 90th Annual Convention - 2026
10/9/2026 - 10/11/2026
Description
We are thrilled to present the 90th Annual PA Beer and Beveragae Retailers Association Convention and Trade Show Friday, October 9 through Sunday, October 11, 2026 at the Sheraton, Hershey, PA. Over three days, you’ll connect with fellow Pennsylvania beer distributors, manufacturers and suppliers, sample products, explore the newest equipment and services on the trade show floor, and get clear updates on market trends and industry regulations—all in one convenient location.We will be offering a variety of sessions including a Welcome Reception/Legislative Meet and Greet on Friday evening, Breakfast and Business sessions on Saturday and Sunday mornings as well as the Annual Member Meeting Sunday morning.
In addition, please join us Saturday evening for our Trade Show. Be a part of an exciting evening featuring a wide variety of top manufacturers offering product samples, cutting edge innovative allied trade vendors and chef-curated tasting stations. A lively DJ, and exciting raffle prizes will add to the excitement of the event. Don’t miss this fresh take on our signature event
Images
4650 Lindle Road
Harrisburgh, PA 17111 United States
Sheraton Harrisburg Hershey Hotel is the perfect venue for our event. Conveniently located near Hershey's top attractions the Sheraton offers the ideal setting for our 90th Convention and Trade Show. Rooms are being held until September 25, 2026 at a very special discounted rate. Click this link to make hotel room reservations at our special PBBRA rate.
Some RECOMMENDED NEARBY ATTRACTIONS – Tröegs Independent Brewing, Hershey's Chocolate World, Hershey Park, City Island, Hollywood Casino at Penn National Race Course, Tanger Outlets Hershey and The PA State Capitol.
Friday, October 9
6 PM – 8 PM - Welcome Reception and Legislative Meet & Greet
Saturday, October 10
8 AM – 1:00 PM - Breakfast & Business Session;
5 PM – 9 PM - Trade Show/Dinner; product samples, vendors and chef-curated tasting stations. A lively DJ will add to the excitement of the event.
Sunday, October 11
8 AM – 1 PM - Breakfast & Business Session & Membership Meeting;